Softspikes, the first and foremost name in golf cleat technology and innovation, were invented in 1993 when a winter metal spike “ban” campaign was endorsed by several U.S. State Golf Associations. Wanting to offer golfers an alternative to tennis shoes, Softspikes co-founder Faris McMullin experimented with various “plug” designs to replace metal spikes. The eventual design, a plastic, fan-like spiral design, became the industry’s first and only patented non-metal cleat. Little did he know at the time that this design would revolutionize the golf industry and change the game forever. Softspikes LLC is a division of PrideSports which was formed in January 2003 following Pride Manufacturing Company’s acquisition of SoftSpikes and its sister company, TriSport Ltd. of England. This merger formed the world’s premier golf accessory company as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively.