While working in the Pro Shop at a retirement golf course, the idea came to Dennis De Gruccio. Many elderly players would come in repeatedly asking for the little gadgets that clip onto the end of a putter to retrieve a ball from the cup, but the gadgets never seemed to work correctly and frequently fell off.”What if the retriever cup was part of the grip?” he asked himself. Never Bend Enterprises was founded in 2005 by Dennis De Gruccio. Our first putter grip was manufactured in the summer of 2006. Currently our grips are manufactured by the #1 putter grip company in golf. Today, the Never Bend Putter Grip is enjoyed by thousands of golfers all across the United States, Canada, Iceland, Europe and Australia.